LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as mainstream television formats, relying on fixed air times via public channels. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, Disney+, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between conventional TV networks and str